All Attendees - VIP and Insider Levels

01

Pre-Event Brand & Messaging Development

To be seen as a thought leader, you need more than good messaging. You need a strong brand voice so people feel your brand which allows you to show a deeper differentiation and gives you the WOW factor.

Two-60 minute Zoom sessions in January/February 2022 to:

• Develop your brand voice.
• Identify your WOW factor.
• Uncover your unique expertise and messaging to stand out.
• Create a media bio that makes you a credible source for journalists.

02

Attention-Grabbing Social Media Posts

At the event, you will:

• Learn the two main types of social media posts you need to be posting.
• Discover the top 10 best social media practices to maximize your impact.
• Identify the 3 keys elements needed to create an engaging social media post.
• Understand the differences between how to create and structure content on LinkedIn, Instagram and Facebook.
• Learn the top 14 ways to create attention-grabbing hooks you can use for your social media posts, media pitches, video marketing and all other parts of your marketing.
• Understand how to weave your brand voice into your social media presence for consistent and unified marketing.
• Optimize your LinkedIn headline to attract your ideal clients.
• Create engaging social media using all the new tools you learned.

03

Connect With & Leverage Influencers

At the event, you will:

• Discover how NOT to be pitchy and spammy when connecting with influencers.
• Learn a 6-step method to get clear on the types of influencers you need to partner with and where to find them.
• Understand the power of leveraging micro-influencers.
• Identify your key hashtags to find influencers as well as your ideal clientele.
• Learn 3 easy methods to authentically build a win-win relationship with influencers and strategic partners.
• Take action on implementing one of the methods you learned.

04

Build Strategic Partnerships & Sponsorships

Our special guest, Charmaine Hammond, is leading this session. She is executive co-producer of "Back Home Again" movie, where she built the collaborations, partnerships and sponsorships needed for production, marketing, education resources and the launch of this non-profit movie . The all-star cast includes Hollywood A-Listers like, Michael J. Fox, Howie Mandel, Catherine O’Hara, Eugene Levy, and more..

At the event, you will: 

• Understand what sponsoring IS and is NOT.
• Identify the four key elements need before creating a strategic plan to connect with potential sponsors.
• Learn the 7 steps to land sponsorships.
• Identify and research your ideal sponsors.
• Understanding the importance of social media tracking and how to do it.
• Create your connection request to engage potential sponsors.
• Learn the 6 main questions to ask potential sponsor on a discovery call with them to lead them to saying yes to you.

05

Land Media Attention

This section is co-hosted by Multi-Emmy® Award Winning Journalist Jeff Crilley.

At the event, you will: 

• Understand the power of "newsjacking" to land media quickly and how to do it.
• Learn an easy way to create hooks that grab journalists' attention (so they don't delete your email).
• Quickly find journalists who cover your topic so you pitch the RIGHT person.
• Discover how to find journalist's contact information in less than 1 minute (it is seriously easier than you realize).
• Understand the key elements to creating a winning media pitch.
• Know how to personalize your pitches to journalists so you can make a relevant connection.
• Create your media pitches and press SEND in your email (yes, you will be pitching them AT the event).
• Learn how to follow up (and how this one easy tactic will land you in the news much faster!).
• Understand how to re-purpose your media attention in all parts of your marketing as well as in your sales cycle.

06

On Camera Media Training

At the event, you will: 

• Understand how to speak in soundbites (because rambling is the fastest way to lose attention).
• Practice EMBODYING your talking points so you can speak authentically from your power instead of memorizing them (because memorizing makes you come across as fake).
• Learn a pre-interview warm up to calm your nerves, get in "the zone" and present your best self.
• Understand the 4 body postures to avoid (so you do't come across poorly to viewers).
• Learn the body language no-no's that make you come across as insecure and lacking credibility.
• Role-play mock media interviews to practice the techniques you learn in this section.
• Develop your presence in a way that draws people to you... without even saying a word.
• Learn vocal dynamics and energy tactics to keep people listening to every word.
• Discover what to wear and what NOT to wear during media interviews.
• Learn how to set up your space, lighting, camera and sound for both virtual media interviews and videos.

07

Post-Event Support

After the event, you will receive: 

• Three monthly group Q&A calls for any additional questions or if you need feedback on your implementation.
• Access to weekly 1-3 minute strategy videos to keep you on track.

The LIVE Experience

• Catered Lunch on Days 1 and 2
• Cocktail Reception on Day 2
• Pink Carpet pictures on Day 2
• High impact networking with like-minded business owners

PLUS:

• One monthly group Q&A call leading up into the event.
• Access to weekly 1-3 minute strategy videos leading up the event.
• One analysis of any media interview you have had in the past from a messaging and presentation standpoint (and ways you can improve so you can showcase your WOW even more).

VIPs ONLY - Includes everything above, plus:
In Studio Experience

01

Get Interviewed in an "Oprah Style" TV Studio on Day 3 (Feb 25th)

THIS is the actual studio

• Get your 3-5 minute interview filmed in this gorgeous studio.
• Pre-event interview prep included (so you NAIL it!!!). It includes one 30-minute call to develop the RIGHT message and soundbites for your ideal clients.
• TV interview flow development.
• One 30-minute call to review the interview flow and rehearse.
• Hair and make-up from a Celebrity Make-Up Artist with 20+ years of national television make-up experience (so you look your BEST!!!)
• Strategy for what to do with your segment after you leave so the world knows about YOU!!!
• Result: Professionally edited interview that showcases your BEST you. Imagine the WOW when someone sees your video on the home page of your website and across all your marketing.

Imagine if this were you....

Yes! This is an example what YOUR interview will look like!

02

Land Guaranteed Media Attention

After the event, our team will do a dedicated press campaign to real journalists hungry for great stories! We will:

• Develop a newsworthy hook / pitch for your campaign.
• Create the campaign and send it to over 30,000 journalists who trust our team's recommendations.
• Guarantee you at least 3 media appearances - these are REAL interviews where you will be interviewed and/or quoted in print, TV, radio and/or another reputable media source.

03

Website & Social Media Analysis to Elevate Your Brand

Before the event, you will receive a 15-20 minute pre-recorded video analysis of your website and social media sites with feedback on:

• Consistency of your brand message, feel and look. This is essential if you want to land media and be seen as a top leader in your field.
• Is your website is clear on what you do, who you work with and how you do it as well as the overall messaging, positioning and differentiation.
• Your website's ease of flow and calls to action.
• If your social media profile titles, hashtags and descriptions are optimized to build followers and attract your ideal clients, influencers and strategic partners.
• How to make your online presence media friendly.
• If your social media posts are engaging and suggestions on how to make them more compelling.

04

Personalize Fashion Styling to Represent Your Brand

First impressions and how you are perceived matters. You want people to see you as the expert you are. A couple of months before the event, you will work with Former NYC Fashion Designers turned Style Strategists Tania Sterl (for the women) and Tavia Sharp (for the men).

• 30-minute group session to develop your personal image and align it with your brand voice and expression.
• 30-minute personalized 1:1 zoom session with either Tania or Tavia to choose your wardrobe for your TV interview.

05

Bonus VIP Coaching with Former Executive Producer of the Today Show

Work one-on-one with former Executive Producer of the 4th hour of the Today Show, Jo LaMarca Mathisen. She will:

• Lead a group coaching session with the VIPs in March, 2022 after the event so you are fully prepared to pitch national television and specifically morning shows.
• Provide personalized feedback to each VIP related to their pitch and make tweaks, modifications, and recommendations on what will be appealing to a morning show.
• VIPs will have the opportunity to ask questions and get feedback on their topics and media pitch ideas.

Plus:

• Customized list of up to 5 media contacts for your local market
• National media list
• Headshots on Day 3
• TV interview photos on Day 3
• VIP dinner on Day 1
• 3 media pitch topics specifically crafted for you

Work with these A-Listers when you attend
Get PR Famous

Jo LaMarca Mathisen, Today Show

Emyy® Award Winning, Former Executive Producer of the 4th Hour of Today.

Jo will be working with VIPs to formulate a national newsworthy pitch.

VIPs Only

Jeff Crilley, Founder, Real News PR

A-Lister multiple Emmy® and Edward R.Murrow Award winning journalist.

Jeff will be in-person helping everyone write pitches that will appeal to the media!

Charmaine Hammond

Co-Executive Producer of the new movie, Back Home Again featuring Hollywood A-Listers like Michael J Fox, Catherine O'Hara, Howie Mandell and so many more.

A-Lister Celebrity Make-up artist, Tracey Garcia will be prepping all of our VIPs for their on screen interview.

VIPs Only

Celebrity Stylists, Tania Sterl or Tavia Sharp will be working one-on-one with our VIPs styling them for their on-air session.

VIPs Only